Saturday 17 October, 2026. Rachael Evans
We like good things, made by good people. It’s sort of the whole point of Goodies.
To launch our digital space, we’ve been spending time with the people who make Goodies what it is. We’ve stepped into their little worlds to get to know our brands and makers better, see how they work and capture how special they are.
On one of the last days of a long summer, we spent some time in south east London with Hollie Ward.
There’s something quite mesmerising about watching Hollie weave. She moves instinctively, with rhythm and repetition. Thread by thread, each movement builds of the last, and slowly, imperceptibly something begins to take shape. What starts as a single piece of yarn becomes something solid: a complete piece of cloth with its own character and life.
The studio is full of texture. Notebooks propped open, calculations pinned to the wall, cones of yarn stacked neatly, waiting to be used. It’s a space that is lived in and loved. Hollie isn’t working on her own either. Alongside the looms, the spools, the swatches and pinboards, there’s a wonderful four-legged presence bouncing around the studio. He steals our heart.
Natural light fills the space. Beyond the studio there’s the distant sound of children at school - a reminder that everyday life continues outside of these four walls. It’s surprisingly peaceful. Inside, Hollie carries on weaving, undisturbed, despite a camera and three sets of eyes peering at her. We all look at each other when the loom first moves. What a wonderful sound.
Weaving is a process that takes patience. The work isn’t rushed. It can’t be. It makes us reflect on how much of life is spent trying to make things quicker, more efficient, more convenient, more immediate. There’s something truly human about watching someone work in a way that simply takes the time it needs.
Perhaps what we loved most about our afternoon with Hollie is not just seeing how and where she works, but getting a glimpse into her world. A real working studio, where things are allowed to exist, unperformative. It’s refreshing to be in a space that feels so entirely its own, shaped by the person spending their days there. It’s a reminder that sometimes, the most interesting things are found simply by taking the time to look a little closer.
We’re fortunate to have Hollie’s scarves in store at Goodies. Spending time with her has given us a different understanding and greater appreciation of her work. It’s one thing to find and wear something you love. It’s another thing to see where it comes from.
Welcome to Hollie’s world.
A film by our friend, Daniel Dorward.
