Two people walking through The Duke Humfrey's Library at the Bodleian Libraries, Oxford, UK. Both are wearing shirts from Conkers, which are made in the UK.

A detail, close-up shot of Tender Co's hand-cast brass button. Made in the USA.

Conkers

Arpenteur

Tender Co.

Store favourite. Natural dyes, intuitive pocketing and some of the best pattern-cutting in the game. William Kroll really doesn’t miss.

Working

When William (Tender) and Robert (Middle Distance) get together, it’s dangerous. Think technical fabrics dyed naturally and the coolest back yoke.

A bearded man is wearing a denim hooded smock jacket from Working Clothing. The man's eyes are covered with a piece of torn paper with the word 'WORKING' written on it in capital letters.

A detail, close-up of the back of a pair of well-worn selvedge denim jeans from Allevol. Made in Japan.

William Frederick

Small-scale, carefully made by a top-guy. Their pieces focus on texture, fabric and feel. Quietly distinctive, it’s the kind of brand you want to keep secret.

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British elegance at its best. Irish linens, beautifully made outerwear and that quiet confidence only really good design has.

French utility with a refined edge. Clean lines, considered fabrics, and that effortless “I didn’t try too hard but somehow look perfect” energy.

Archie

Workwear energy with a softer hand. NY style, durable fabrics, gently oversized, with cool everyday wearability and xxxxxx.

Rocky Mountain Featherbed

Classic outdoor inspired outwear with a vintage feel. The warmest down and heritage silhouettes that never really go out of rotation.

A man wearing clothing by Kenny Ryder in the Duke Humfrey's Library, Oxford. Behind is a library with old books at the University of Oxford.

Kenny Ryder

Barnes & Moore

Classic outdoor inspired outwear with a vintage feel. The warmest down and heritage silhouettes that never really go out of rotation.

A close-up of a man's neck, showing the details on a white Allevol t-shirt and a black Conkers rugby top on top.

Technical, minimal, quietly experimental. Built for life but designed with real coolness and consideration. Dangerously good.

NEW FOR SS27

Allevol

Functional but unbeatable basics, with a thoughtful Japanese approach. Classic, faultless and always perfect everyday wear.

NEW FOR SS27

Street view of a menswear store with a large wooden A-frame sign on brick sidewalk that reads 'MENSWEAR & GOOD STUFF.' Window displays mannequins dressed in men's suits and jackets. A hanging sign above the window reads 'GOODS' with the letters arranged vertically.

A man with a beard and wearing a cap, brown plaid shirt, and dark pants, standing behind a retail counter inside a clothing store. Clothes are hanging on a rack next to him, and shelves with folded shirts and a red backpack are above. A maroon banner with white text asks, "Who are the goodies & who are the baddies?" on a white wall behind him.

NEW FOR AW26

Classic outdoor inspired outwear with a vintage feel. The warmest down and heritage silhouettes that never really go out of rotation.

Clothing rack with pants and a sign that says 'Feeling Good' in a store.

Yarmouth Oilskins

Classic outdoor inspired outwear with a vintage feel. The warmest down and heritage silhouettes that never really go out of rotation.

Middle Distance